How to Communicate Your Incentive Program

At EVT, our purpose is to help businesses grow by motivating exceptional people with exceptional rewards and experiences.

But here’s the truth: even the best-designed incentive program will fall flat if no one understands it.

Over the years, we’ve seen it time and again: amazing rewards, great budgets - but poor communication meant low engagement. And low engagement means no results.

Here are 3 golden rules we live by when communicating incentives:

📢 Keep it crystal clear. What’s the goal? How do I qualify? When do I need to act? If people can’t answer those in 30 seconds, you’ve lost them.

🔄 Repeat, repeat, repeat. Don’t assume one launch email is enough. Regular reminders, updates, and encouragement keep the program alive and top of mind. You must communicate how they are tracking against the criteria and what their gap to achieve is.  

💡 Make it inspiring. Use visuals, stories, and examples that make people want to be part of it. Communication isn’t just about facts — it’s about motivation.

The best incentive programs aren’t just designed, they’re told. And that story is what drives performance.

Curious how to get your program heard (and acted on)? Let’s chat - you can book a no-strings Incentive Workshop by clicking here.