Channel Incentive Programs
Turn your partner network into your most powerful sales force.
What Are Channel Incentive Programs?
A channel incentive program is a strategic tool designed to motivate your resellers, distributors, dealers, or trade partners to prioritise your brand and grow your market share.
The best programs go beyond margin arrangements. They reward the behaviours that matter most to your growth, whether that's product knowledge, sell-through, new customer acquisition, market development, or stronger customer advocacy.
EVT has been designing channel incentive programs for Australia and New Zealand's leading manufacturers, technology brands, automotive businesses, retailers and trade suppliers for over four decades.
The Problem We Solve
Competing for mindshare is a constant battle. We help you win it.
Your channel partners sell for many brands. They have competing priorities, competing offers, and limited attention. Discounts and rebates can create short-term movement, but they rarely build genuine loyalty.
Channel incentive programs give you a smarter way to compete: one that builds brand preference, rewards valuable behaviours, and gives partners a personal reason to keep your brand front of mind.
Common problems we solve:
- Low partner engagement and brand preference
- Inconsistent sell-through across the partner network
- Reliance on discounts and rebates
- Difficulty differentiating from competitors
- Lack of product knowledge among partners
- Limited visibility over partner performance
How We Build Channel Programs That Perform
Designed for your channel. Built around your goals.
Effective channel incentive programs require a different kind of thinking. Your partners are independent businesses with their own priorities, so the program needs to be compelling enough to earn their attention.
EVT's senior team designs every channel program from the ground up. We define the right earning mechanics, select rewards that resonate, and build the communication and technology infrastructure that keeps participants engaged.
We also design the communications that keep the program alive: launch messaging, partner updates, tactical campaigns, leaderboards, reward reminders and milestone moments that keep your brand visible across the channel.
What's included:
- Channel program strategy and structure design
- Partner segmentation and tiering
- Reward sourcing and fulfilment
- Participant portal and technology platform
- Claims management and compliance
- Partner communications strategy and engagement campaigns throughout the program
- Performance reporting and partner insights
138% ROI. 9.1% Sales Growth. A Channel Network Reignited.
Astral Pool needed to grow market share across a diverse network of pool builders, retailers, and franchise partners, while managing a business under new ownership. EVT designed a tiered channel incentive program with a dual-destination travel reward that motivated every level of the network. The results exceeded every objective set.
Read the full case studyWhat Our Clients Say
"I have found them to be trustworthy, creative, systematic, organised and incredibly capable."
- Nadine Johnston, Rewards & Recognition Manager, National Parts & Accessories Division, Toyota Australia
"The initiatives and ideas that they propose are unique, creative, a little quirky and always cost effective."
- Sue Kent, Head of Human Resources, PepperMoney
Let's Talk About Your Channel Program
Tell us about your partner network and what you're looking to achieve.