Insights
Strategy, research, and thinking from Australia's most experienced incentive agency.
Forty years of designing programs that perform has given us a perspective on what works, and what doesn't. Our Insights library brings together the strategic thinking, industry research, and practical guidance we've developed over decades, so you can make smarter decisions about how you motivate and reward the people who drive your business.
Why Discounts Are Costing You More Than You Think
Discounts can create quick sales, but they can also train customers and channel partners to buy on price. This article explains the hidden margin, loyalty, and competitive costs of discount-led growth.
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Why Your Channel Partners Aren't Prioritising Your Brand - And What to Do About It
Channel partners allocate attention to the brands that make the relationship worth their effort. This article explains how incentive programs build mindshare, advocacy, and lasting channel performance.
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The Right Reward Matters
The reward you choose can make or break an incentive program. Mercedes Ibbett shares the reward checklist EVT uses to build aspiration, emotional connection, and real action.
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Incentive Travel Tricks
A practical look at how to structure, budget, and design incentive travel rewards that motivate people and create memories long after the trip ends.
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Using Incentive Programs to Drive Growth
A real-world example of how the right incentive structure, reward, and communications helped a manufacturer lift sales through its distribution network.
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What Is an Incentive?
The word incentive can mean many things. This article explains EVT's focus: purpose-built B2B incentive programs that motivate behaviour, build loyalty, and deliver measurable results.
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