Insights
Strategy, research, and thinking from Australia's most experienced incentive agency.
Forty years of designing programs that perform has given us a perspective on what works, and what doesn't. Our Insights library brings together the strategic thinking, industry research, and practical guidance we've developed over decades, so you can make smarter decisions about how you motivate and reward the people who drive your business.
INCENTIVE ROI - AUSTRALIA & NEW ZEALAND
Proving the ROI on your incentive program.
The metrics that actually tell you whether your program is working — and how to build the business case your leadership team will accept.
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Winning the trade counter.
How incentive programs drive distributor behaviour, protect shelf space, and build the channel relationships that competitors cannot easily displace.
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The EVT Dealer Engagement Audit
Five practical questions to test whether your dealer program is engaging the right partners, changing commercial behaviour, and proving measurable results.
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The EVT Incentive Program Audit
A five-question review framework for incentive programs that need to stay relevant, motivating, commercially measurable, and aligned to today's market conditions.
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Why Discounts Are Costing You More Than You Think
Discounts can create quick sales, but they can also train customers and channel partners to buy on price. This article explains the hidden margin, loyalty, and competitive costs of discount-led growth.
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Why Your Channel Partners Aren't Prioritising Your Brand - And What to Do About It
Channel partners allocate attention to the brands that make the relationship worth their effort. This article explains how incentive programs build mindshare, advocacy, and lasting channel performance.
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The Right Reward Matters
The reward you choose can make or break an incentive program. Mercedes Ibbett shares the reward checklist EVT uses to build aspiration, emotional connection, and real action.
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Incentive Travel Tricks
A practical look at how to structure, budget, and design incentive travel rewards that motivate people and create memories long after the trip ends.
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Using Incentive Programs to Drive Growth
A real-world example of how the right incentive structure, reward, and communications helped a manufacturer lift sales through its distribution network.
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What Is an Incentive?
The word incentive can mean many things. This guide explains what an incentive means in B2B marketing, how incentive programs work, and why EVT focuses on rewards that change behaviour, build loyalty, and deliver measurable growth.
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