On-demand webinar · Incentive Program Strategy

Measuring Incentives ROI Beyond Participation and Perception

WebinarMercedes Ibbett and Marcello Zampieri19 minPublished 27 August 2026

A practical conversation about measuring incentive ROI, understanding behavioural change, and demonstrating program effectiveness.

In the second episode of EVT's webinar series, 15 Minutes That Could Help Your Business, Mercedes Ibbett and Marcello Zampieri explore ROI and ROO in incentive programs, what to look out for, and how to make them work together in your results overviews.

What the webinar covers

  • Measuring incentive ROI and demonstrating program effectiveness.
  • Understanding behavioural change and the role it plays in program performance.
  • What leadership teams want to see when assessing results.
  • A practical approach to the ROI calculation.
  • How ROI and ROO can work together to provide a more complete view of performance.
Webinar resource

Proving the ROI on your incentive program.

The metrics that actually tell you whether your program is working — and how to build the business case your leadership team will accept.

Download the whitepaper

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